Opening the doors to the chapel had revealed priest Jun Matsumoto (27) waiting at the alter, ready for people to make a “潤いの誓い (vow of moisture)”. This was the setting for the Arashi star’s commercial event today in Tokyo, reports Oricon.
The popstar has been chosen to promote Daio Paper’s エリエール (Erie-ru)「+Water」tissues, and appeared in front of the press in a priest costume.
“I’m not married, and not everyone gets to stand where the priest does so I was really nervous today,” Matsumoto said.
In the commercial, Matsumoto shows how the tissues have 170 per cent more liquid in them compared to Daio Paper’s previous products by touching them and wiping his face with them.
Matsumoto continued to comment on the product’s keyword “潤い (moisture)”.
“It’s a Japanese character I see a lot (潤) so I was really happy.
“I had discussions with the (commercial’s) director about what we could do to make it clear that this was something totally different (from previous products),” he said.
During the event, Matsumoto was labelled the “潤い男子 (Moisture Men)” representative after he had commented that tissues were something people use every day, and although “it might only be a small thing, it gives you warm and fuzzy feelings”.
When the press asked Matsumoto whether he called himself an 潤い男子, the singer took a moment to think and grinned.
“I hope the word ‘潤い男子’ becomes the next popular phrase like イケメン男子 (Ikemen Danshi, handsome men). Please make it happen,” he said.
+Water tissue commercials will begin airing on TV from September 23, while the tissues will go on sale from October 1.
From Momoedgewood
LOL…the image of Jun-kun as a priest promoting something with “moisture men” is just plain hilarious. The Japanese and their unique commercials, you can always find something interesting and funny to watch. LOL He appears to have gain some weight, quite handsome ne.
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