The new dorama “Tokujo Kabachi!!” starring Sakurai Sho and Horikita Maki will try something new and unique for doramas.
Every week during the broadcast of the newest episode they will show a question that the viewers need to answer. However, this isn’t about receiving some free merchandise as a present but instead you get the chance to make a phone call to one of the actors/actresses! For the first episode on the 17th, the one lucky viewer will be able to call starring actor Sakurai Sho even though he is going to have a concert with Arashi in Nagoya on that day. This is the first time that a dorama is trying to interact with their viewers in such a direct way.
The concept is simple. During the episodes they show a question with 3 possible answers and a number you have to call in order to answer the question. They immediately process your answer and then they randomly call back one of the people who said the right answer during the 2nd half of the episode. The person calling you back will be from the cast of the dorama.
The reason for that experiment is easy to understand as well. The producer explains that they are trying to make people watch it live rather than having them record the dorama like many people do these days. They offered this concept to all of the stations and it will be interesting to see how this “real time” interaction is going to work for doramas. “We can’t control what is going to happen during the live broadcast, but we will be able to have an unedited interaction with our viewers. This is much more precious to us than only seeing them as numbers in the ratings.”
They are also going to introduce the whole new project on the special program “Tokujo Kabachi!! Navi” that will air at 2pm on the 17th.
From Kawaii-Joyuu
Exciting, ne! What a wonderful way to promote the series, I’m sure that many will call and the campaign will become a success. I would be doing the same if the long distance rate didn’t cost an arm and a leg. LOL
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