Mobile company KDDI released a press release today saying their 60 Arashi commercials for Android au’s smartphone had officially broken three world records, reports PR Times.
On January 27, a multitude of commercials starring Arashi members were broadcast on TV, which have now been officially recognized by the Guinness World Records.
The records are:
1. “Most versions of a TV commercial for the same product broadcast within 24 hours – Free-to-air (Terrestrial TV)” – 60 Android au commercials were broadcast on January 27
2. “Most versions of a TV commercial for the same product broadcast within 8 hours – non Free-to-air” – 60 Android au commercials were broadcast from 00:00 to 08:00, January 27 on Space Shower TV
3. “Most versions of a TV commercial for one product broadcast in a single 30 minute programme” – 12 Android au commercials were broadcast during “Music Lovers”, 23:30 – 24:00, January 30.
Omedetou, Arashi and KDDI!! Those boys always makes us so proud, now they really have been recorded in history! Sugoi ne! I haven’t gotten around to see all 60 versions of the CM, but the ones seen are extremely cute.
Arashi member Ninomiya Kazunari made an appearance on NTV’s “The Sunday NEXT” (Sunday Morning Informative Program) that was broadcasted on January 23rd. The corner in which Ninomiya made a guest appearance on was “Dokumitsu Taidan“, and he talked with one of the main hosts of the show, Tokumitsu Kazuo.
During the talk, Ninomiya confessed about his “first surprise” of 2011. According to Ninomiya, the “first surprise” happened during JE’s traditional “Hatsumoude (first shrine visit of the New year)”. Every year, Johnny’s boys receive “Otoshidama” from their big senior, Higashiyama Noriyuki of Shonentai at the shrine, and Ninomiya says that receiving “Otoshidama” from Higashiyama makes him feel that a New Year has come.
However, this year, Arashi’s leader, Ohno Satoshi, started giving out the “Otoshidama” to the members which was for very first time. While other Arashi members were confused by Ohno’s gift, he said bashfully, “It’s because I turned to 30 years old.” When members refused to take the “Otoshidama” from Ohno, he said, “It’s okay. I want to give this to you guys.” Ninomiya also confessed that Ohno’s “Otoshidama” was ￥10,000 per member.
According to Ninomiya, it was the most surprising Otoshidama he has ever received.
This is way too cute and and the brat just blurted out what was given! LOL This makes me love Oh-chan even more, he is such a sweetie ne. ♥ Is he setting a new rule for Arashi? Once you hit 30, you will need to get out otoshidama to the other members. I really cannot image Nino doing this, that penny-pincher. LOL
Every new Arashi TV commercial has always delighted fans, but 60 new commercials will be aired on TV tomorrow as the group tries to break three world records, reports Oricon and Sankei News.
The group talked about their new commercial line up for KDDI’s Android au mobile phone IS03 at an event in Tokyo this morning.
Sixty versions of their new mobile commercial will go on air tomorrow in attempt to break the following world records: “Most number of versions of a TV commercial advertising the same product broadcast on regular TV within 24 hours”, “Most number of versions of a TV commercial advertising the same product broadcast on one pay-TV channel within 8 hours”, and “Most number of versions of a TV commercial advertising the same product broadcast within one 30-minute TV show”.
The challenge will begin on January 27, with Space Shower TV being the one pay-TV channel, and the “Music Lovers” TV show – to be broadcast on January 30 – to be the one 30-minute show.
It has been reported a special website, android-au.jp, will showcase all 60 commercials from 11am tomorrow, Japan time.
At the event, Arashi member Jun Matsumoto smiled confidently at the group’s challenge.
“We put everything we had into every commercial, and it was a lot of fun. I hope people can watch them,” he said.
Each commercial introduces a different feature or application on KDDI au’s Android smartphone.
At the event, Masaki Aiba showed one feature of the mobile phone by speaking into the Google Translate feature to send his team member a love message in another language.
Sixty different versions, I cannot wait to see them! This is one intense advertising campaign, I have no doubts that Arashi will break the record. Hehe..Nino loves you too Aiba-chan.
